The Problem with B Corp ‘Conscious Capitalism’

You may have seen the letter “B” within a circle on the packaging of brands such as Horizon Organic, Silk, or Ben & Jerry’s. You’ve noticed this logo on websites ranging from arts and entertainment company Meow Wolf to the beloved outdoor clothing and gear company Patagonia. The symbol represents that the company is a certified B Corp, or a for-profit corporation certified as such by the nonprofit B Lab. You reach for these products and pay for these services because you want to support a social mission, not destroy the environment, and think workers should be taken care of. You believe that we need to be doing business better.